Marketing Organisation and Structure

In light of a continuing focus on marketing organisation design and effectiveness, we embarked on a research study to create evidence, insight and analysis of the structural, leadership and community challenges facing marketing in major, international organisations. Specifically the findings address:

• Utilising structure to support a strategic role for marketing
• Leveraging knowledge and talent across a dispersed population
• Address challenges of decentralised marketing activities

Each of our four key findings includes an in-depth industry case study:

• Driving marketing transformation at Thomson Reuters
• Enabling a strategic impact at Rolls-Royce
• Harnessing the marketing community at Coca-Cola
• Optimising decentralised marketing models at Skandia

Download an Executive synopsis or order a copy of the main report from The Marketing Shop.