Managing marketing people
Developing skills to help marketing become the motive force behind 21st Century commerce.
Art or science? More and more, marketers are required to span two worlds. Not only do they need to demonstrate empathy and creative flair in order to build effective and meaningful communications, but they also have to think logically and analytically to interpret data and guide strategic development.
Read our agenda paper A tale of two disciplines to find out how marketing training and management can adapt to meet this challenge for the 21st century.
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