Measure for measure: metrics and marketers in the NHS
Measurement can be used to prove the value of marketing to the NHS as an income earner, cost-saver and value-creator – not a cost to the system.
Our second White Paper on marketing in the NHS explores how marketers can ensure they are delivering value for money and making the most of the precious resources they have.
The Chartered Institute of Marketing has worked with marketers from across the NHS to produce this Paper, looking at the importance of measurement in the context of the NHS, how marketers can measure and monitor their activities, and what tools they can use to help them do so.
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