Marketing and the law

There’s no doubt that marketers face increasingly restrictive legislation. The days of laissez-faire marketing are long gone. With so much regulation, the profession must work out how to continue to do its job responsibly and effectively.

Since ignorance of the law is no defence, companies need to be more proactive in self-regulation in order to avoid brand damage and costly legal proceedings should they make a mistake.

Since new legislation suggests higher ethical standards, there’s also an opportunity to present marketing as a more mature, responsible discipline.

Our agenda paper No Marketer is an Island: Marketing and the Law considers how best to tackle such legal compliance.

The Long Arm of the Law: Marketers and Legislation asks marketers to question what they know, consider whether their legal compliance is all it should be - and think hard about the implications for the future.