Competitors

Gathering competitor intelligence is a much undervalued discipline. In our view, the value to be gained far outweighs the costs. As well as measurable benefits such as evaluating your performance against your competitors’, knowing what others in your market are doing keeps you on your toes and guards against complacency.

Our 10-minute guide suggests the 10 questions you need to ask about competitors and helps to identify the different sources of information available – many completely free.

The hidden strengths of SWOT article examines the correct use of the SWOT analysis and includes a completed example.