Pricing

Confusion marketing on price proliferates – particularly associated with technological services such as mobile phones. This lack of clarity can threaten customer loyalty.

Marketing teams have an important role to play both in contributing to pricing strategy – including market segmentation – and in communicating pricing effectively.

For a greater understanding of pricing select the relevant button to search our library catalogue. Or to search Ebsco's Business Source Corporate, members can log in and click on the Pricing link in the Member content area.*

     

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Postal book loans are available to members in the UK & Eire for a small fee. See member content for the postal loan request form.

*This link will require you to have accessed Ebsco via this website before on the computer you are currently using. If you have any problems accessing Ebsco please contact the library services team.