Managing products and services
Products and/or services are the focal point of any marketing campaign. If you’re looking for that extra bit of inspiration before you begin planning the next one, you’ll find help here.
Innovation is critical to marketing success, but it needs to be appropriate and cost effective. Read up on how to manage innovation effectively and protect your company from investing in clever ideas that lack consumer benefits.
When marketing physical goods, it’s sometimes easy to forget the service element of the business. See our comprehensive examination of services marketing for maximum effectiveness.
There’s also advice on growth strategies for small businesses as well as guidance on business-to-business (B2B) marketing, including to government, which often takes second place to consumer marketing on training courses.
For a greater understanding of products and services select the relevant button to search our library catalogue. Or to search Ebsco's Business Source Corporate, members can log in and click on the Managing products and services link in the Member content area.*
To select your own search terms use our subject search
We offer a photocopying service where permissible within the Copyright, Designs and Patents Act 1988. See related downloads for a copyright request form.
Postal book loans are available to members in the UK & Eire for a small fee. See member content for the postal loan request form.
*This link will require you to have accessed Ebsco via this website before on the computer you are currently using. If you have any problems accessing Ebsco please contact the library services team.