Project management
Project management skills are fundamental to all successful marketing operations.
The need for efficiency, cost effectiveness and tangible project outcomes can then be balanced with managing stakeholder expectations and the needs of your team.
The ambitious marketer needs to be a first-class project manager, with the ability to scope, plan, implement and evaluate marketing projects. Being good with people is also key – particularly the process of gaining cooperation from the team and establishing mutual accountability.
Our training courses include The essentials of project management and Managing marketing projects. See our Training and qualifications section for full details of all our courses.
For a greater understanding of project management select the relevant button to search our library catalogue. Or to search Ebsco's Business Source Corporate, members can log in and click on the Project management link in the Member content area.*
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