Shape the Agenda, policy papers, white papers and surveys
New thinking and analysis on hot marketing topics.
Research papers
For our latest paper visit our marketing and sales fusion page.
Our Shape the Agendas, policy papers and white papers set out the latest thinking on topics affecting the marketing profession. The papers aim to set out the issues as well as analysing the drivers, implications and solutions, before taking you through the next steps and setting out our position on the issues.
The Chartered Institute of Marketing aims to help professional marketers drive the profession forward. We hope that our papers will aid you in delivering better business performance and contribute towards your personal development and learning.
Click on the button below to view our research papers.
Surveys
Marketing Trends Survey
The Marketing Trends Survey (MTS) provides an up to date picture of the impact of marketing on businesses and the wider economy. It assesses whether marketing spend is increasing or decreasing, looks at fluctuations in the size of marketing teams and analyses other current marketing issues.
Reward survey
Marketing Rewards is a comprehensive survey of pay and benefits in the UK marketing industry. It is published annually by leading pay and benefits consultancy Croner on behalf of The Institute.