Shape the Agenda, white papers and reports
New thinking and analysis on hot marketing topics.
Our bi-annual Shape the Agenda papers set out the latest thinking on topics affecting the marketing profession. In addition we also produce ad hoc white papers and reports to address specific issues such as Marketing and the NHS.
The papers aim to set out the issues, and analyses the drivers, implications and solutions, before taking you through the next steps.
The Chartered Institute of Marketing aims to help professional marketers drive the profession forward. We hope that our papers will aid you in delivering better business performance and contribute towards your personal development and learning.
Click on the button below to view our research papers.
