Stakeholder communications
Marketing is all about stakeholder communications, whether the stakeholders are customers, shareholders or employees of your organisation.
Senior marketers are – or should be – where the buck stops on stakeholder engagement strategy. And devising the right strategy is all about choices – of message, of format, and of media channel – any of which may involve working in partnership with external advisers or practitioners.
Placing the customer or stakeholder at the centre of the communications plan has become more critical at a time when integrated marketing communication (IMC) is the key to success. When IMC is working well all contacts received from your company by a stakeholder are relevant to that person and consistent over time. That means brand and reputation remain strong.
For a greater understanding of stakeholder communications select the relevant button to search our library catalogue. Or to search Ebsco's Business Source Corporate, members can log in and click on the Stakeholder communications link in the Member content area.*
To select your own search terms use our subject search
We offer a photocopying service where permissible within the Copyright, Designs and Patents Act 1988. See related downloads for a copyright request form.
Postal book loans are available to members in the UK & Eire for a small fee. See member content for the postal loan request form.
*This link will require you to have accessed Ebsco via this website before on the computer you are currently using. If you have any problems accessing Ebsco please contact the library services team.