Promoting marketing
It is crucial that organisations understand the value of marketing and its role in wealth creation and the future competitiveness of the UK economy.
These reports demonstrate the importance of marketing in company success stories – and help you to explain to third parties the vital role it plays.
Transformation in the utilities market shows how Centrica, Powergen and Scottish Power responded to the pressures of deregulation through customer orientation.
The impact of no-frills carriers on the European scheduled airline market is a title that speaks for itself. This report focuses on how marketing expertise helped to identify and satisfy this highly profitable market.