The Official CIM Coursebooks 08/09 are now available for the Introductory Certificate, Professional Certificate, Professional Diploma and Professional Postgraduate Diploma
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New 2008/2009 Books Catalogues
To view the new Books catalogues, which contain full details about the core texts and study guides available from CIM Direct, please click on the relevant qualification below:
New 2008/2009 Professional Members Catalogue
See our Professional Marketer books catalogue
Marketing Pocket Book 2008
For over 26 years the Marketing Pocket Book has been providing the industry with essential and reliable facts and figures from trusted and respected data sources.
Published annually, it is compiled through a 365 days a year industry-wide data collection and research effort, undertaken by WARC in collaboration with The Advertising Association. The data are then compiled into a handy, and clearly presented pocket book digest of relevant, up-to-date and essential marketing data that no marketing, advertising or media person should be without.
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