Advertising Next: 150 winning campaigns for the new communications age
Tom Himpe
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Format
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Hardback
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Published
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26-09-08
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Publisher
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Thames & Hudson
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ISBN
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9780500514160
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Price £ 24.95
As you’d expect from Thames & Hudson, this is a beautiful book. With 400 glossy pages covering 150 advertising campaigns, it is obviously a feast for the eyes, but it is also a book that stimulates the mind.
The book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age.
Through 17 themes, Himpe covers 150 ground-breaking campaigns that are highly innovative and will open your eyes to the countless possibilities the digital age now offers.
‘Almost overnight, the digital revolution has turned all the rules of branding on their head. What matters now is not size, but attitude: flexible, agile, transparent in actions, global in mindset. The campaigns in this book enable small companies to think big – and force big companies to act small.’
Himpe argues that the communications landscape has been utterly transformed in the last few years, and the advertising industry is at last focusing on long-term structural initiatives for clients, rather than short-term campaigns. As a result, the advertising industry is undergoing significant change; one that everyone can benefit from.