A History of Advertising
Stephanee Pincas and Marc Loiseau
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Format
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Hardback
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Published
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05-09-08
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Publisher
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Taschen GmbH
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ISBN
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9783836502122
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Price £ 24.99
For anyone with a passion for advertising and its tremendous creativity, this is a fantastic book that will both fascinate and inspire today’s practitioners.
As you’d expect from Taschen, this is a beautiful book that celebrates the creativity and ingenuity of advertising through the ages.
Beginning in 1842, when Volney B. Palmer created his advertising agency in Philadelphia (US), this spectacular book looks at the advertising campaigns that have shaped the modern world. Taking a generation at a time, the book showcases in full color some of the iconic advertising campaigns that defined their age, with for example the first representation of Coca-Cola’s Father Christmas, and the original animal behind the Camel cigarette brand. Each entry is supported with specific anecdotes and comments on its importance in the history of advertising.
The book concludes with the thoughts of six leading advertisers sharing their point of view on the challenges the advertising industry faces (from 2006 onwards).