Consumer Behaviour in Tourism
John Swarbrooke and Susan Horner
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Format
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Softbqck
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Published
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06-10-06
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Publisher
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Butterworth Heinemann
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ISBN
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9780750667357
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Price £ 33.99
Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world.
This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more.