The Future for Marketing Capability
The Chartered Institute of Marketing and Accenture
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Format
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Softback
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Published
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10-09-10
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Publisher
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The Chartered Institute of Marketing
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ISBN
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formktg
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Price £ 99.00 + VAT
To order your copy at the CIM Member Price of £75.00 + VAT please contact CIM Direct on 01628 427427
The Chartered Institute of Marketing has partnered with leading global management consultancy, Accenture to explore the key findings on marketing capability. Based on extensive research from 2009 to 2010, the report provides evidence, insight and analysis around the future for marketing capability with a renewed focus on growth, value and organisational performance. The study investigates:
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Marketing capability in the state of the nation
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The link between marketing capability and performance
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Leading practice in directing and managing marketing capability
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Future priorities for marketing and business leaders
This comprehensive report, the second output from our global benchmarking study, presents key learnings with data and analysis alongside named, industry perspectives for each of our key findings from leading companies such as, Thomson Reuters, Orange, Cisco, SAB Miller, Diageo and BMW.