Internet Marketing: How to get a Website that Works for your Business
Nigel T. Packer
|
Format
|
Softback
|
|
Published
|
28-08-08
|
|
Publisher
|
Right Way
|
|
ISBN
|
9780716030201
|
Price £ 7.99
Aimed squarely at small business owners, Nigel Packer’s superb book takes a strategic look at how the internet can be used to promote a business.
Many small businesses seem to follow the ‘build it and they will come’ philosophy of website development, and then wonder why their website is costing them money rather than generating any.
Packer explains in simple terms what business owners need to do to make the internet work for their business. He takes the reader through the process of planning, commissioning, marketing and maintaining a website – always bearing in mind who the website is for – your customers.
Eminently practical, he explains relevant technological terms in simple, layman’s terms, and gives practical suggestions on how to implement changes. Whether starting from scratch or updating your current site, you will be hard pushed to find a better or more useful guide to getting more out of your website.