Marketing and sales fusion - White paper

CIM

Sales and marketing belong together. Organisations that create closer links between them post better results, have more effective inter-departmental relationships and create positive culture change.

The challenges to this vision are significant, marketing as a discipline has its roots in sales but over time the two have become separated and sometimes estranged.

Our white paper on marketing and sales fusion addresses questions of ownership, the practicalities of how sales and marketing departments can operate together, and offers best practice examples from companies working successfully to integrate the two disciplines.