It's not a phone: A future of mobile marketing - White paper

CIM

For a few years now, mobile marketing has been the next big thing and yet it still has not been exploited to anything like its potential. The opportunities presented by apps and the ubiquity of mobile phones in people's lives gives marketers many chances to get their messages across in innovative, creative and customer-tailored ways. However, these are not being picked up on by many of the companies who could develop a vigorous and original mobile marketing strategy.

This research paper from The Chartered Institute of Marketing considers the future of mobile marketing and offers marketers ideas and tips they can borrow and adapt for their own mobile marketing strategies. The Institute has consulted with leading practitioners from some of the largest companies in the world to extract their insights and key thinking, and to consider where this exciting and yet largely untapped area of marketing could progress in the near future.