My Marketing Miscellany
Paul Rouse
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Format
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Softback
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Published
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20-01-10
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Publisher
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York Business Press
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ISBN
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9780956480408
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Price £ 9.95
My Marketing Miscellany blows the lid on many marketing myths, and gives a warts and all insight into subjects ranging from venture capital to the internet.
Some of the content is, to say the least, unusual, and rarely found in marketing books - joining the Board, and organising a management buyout, being two examples.
As Rouse says, this is not a marketing textbook. It is aimed at business people who market things and who are on the way up, and with an eye for the main chance.
All proceeds from the sale of this book will go to the CIM Benevolent Fund.