Books

Our expert advice will help you find the right books to support your professional development and our efficient service means that they will be dispatched to you within 24 hours of placing your order.

Recommended reading for your CIM qualification

The official CIM coursebooks 2010/11 are now available for the:

Introductory Certificate in Marketing

• What is Marketing?
• Understanding Customer Relationships

Professional Certificate in Marketing

• Marketing Essentials
• Assessing the Marketing Environment
• Market Information and Research
• Stakeholder Marketing

Professional Diploma in Marketing

• The Marketing Planning Process
• Delivering Customer Value through Marketing
• Managing Marketing  
• Project Management in Marketing  

Chartered Postgraduate Diploma in Marketing

• Emerging Themes
• Analysis and Decision
• Marketing Leadership and Planning
• Managing Corporate Reputation

Save with the CIM Study Packs

Maximise your chances of success with the offical CIM Study Packs, as recommended by the Senior examiners.

CIM Study Packs

Specialist marketing books

From industry classics to the very latest thinking about digital and beyond, find out more about the books you need to read and how to order them in our Books for professional Marketers’ download.

Search

Find books by category, course or title by using our A to Z or book search tool to find the right book for you.

Buy

Once you have chosen your book, simply purchase online or by phone – or if you’re visiting Moor Hall, drop in to our on-site shop.

For more information or to place an order contact the CIM Direct team.