Employers

Our training courses and qualifications have been shaped by feedback from employers – and are based on the skills and competencies you require. And they are the only qualifications mapped to the new Government Occupational Standards in Marketing. Add to that our expertise as the biggest, most experienced and respected marketing organisation in the world, and you’ll find a set of training courses and qualifications in which you can have complete confidence.

Solutions for a team

We can also help you to develop a marketing or sales team, identify skills gaps, provide tailored programmes or a bespoke solution to suit your exact business needs. See 'Developing a team' in the left navigation menu.

If you want to offer your team an accredited programme, CIM Academy, the direct study centre of The Institute, offers flexible qualification programmes, which can be tailored to your requirements. See related websites.

Transforming Marketing Thinking

CIM, in partnership with Thomson Reuters, lead the debate on marketing's key issues through our think tank – the Marketing Transformation Leadership Forum. Made up of over 20 of the world's most forward thinking organisations, we develop ideas and insights for the benefit of the wider marketing community. View related websites to visit the think tank website.

Global benchmarking

Recognising the challenges facing leaders in major, complex businesses, CIM conduct a series of renowned global benchmarking studies – developing new thinking around issues such as marketing organisation, marketing capability, marketing operation efficiency and multichannel management. See related websites to link to our global benchmarking platform.