Industry think tank

The Marketing Transformation Leadership Forum is a unique discovery programme brought to the profession through the partnership of The Chartered Institute of Marketing and Thomson Reuters.

The group is made up of a collection of senior managers from over 20 major, international organisations.

The group meet regularly to collaborate and share ideas, insights and practical solutions to help navigate this journey.

Formed in summer 2009, during the first year it developed key insights around:

• Marketing capability
• Customer experience management
• Customer centricity
• Measurement and ROI

Now in its second year the think tank will be developing papers, articles, video interviews, case studies and blogs around key issues facing industry including:

• Sales and marketing integration
• Digital, social media and multichannel management
• Marketing talent
• Mapping customer journeys

All of the outputs of the think tank are available to marketers and the wider business community at no cost and with no pre-conditions.