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Examination Case Studies - March 2011
If you are booked to take the Assessing the Marketing Environment (AME), Delivering Customer Value Through Marketing (DCVTM) or Analysis and Decision(A&D) examination in March 2011, these examinations are now based on a case study.
The case study will also be emailed to you on Monday 10th January 2011. If you have not received your case study, please download from the 'Member Only Content' section on the right hand side of this page.
The case study includes guidelines on how you should prepare your analysis.
You will note that we have decided to re-use the December 2010 case study in March 2011 with a new examination paper. This is because a proportion of UK students were unable to attend their CIM examinations in December 2010 due to unprecedented adverse weather conditions. Using the same case study in March 2011 will ensure that students who were unable to sit these examinations due to adverse weather will not be disadvantaged.
We would not normally release details of a forthcoming case study ahead of the usual published deadline. However, given that the December students needed clarification about the case study, we have notified all students of our decision, ie, those deferring and those already registered for March 2011 and released the case study early. Your tutor has also been informed.
Please note the Senior Examiner reports for the December session will not be released until after March 2011 examinations have been sat for these units.
We wish you every success with your forthcoming examination, but if you have any queries or if you did not receive the case study email and would like to update your records please do not hesitate to contact us by phone on +44 1628 427120 or via email on qualifications@cim.co.uk
Learning Zone
The Learning Zone website offers a complete support service to our studying members, providing marketing tools, past exam papers and senior examiners' reports, qualifications and exam information. Here you’ll find all the forms and information you need to register for your assignments; as well as important exam and assignment information, including tips on revision and receiving your results.
Past papers
Practice makes perfect, and the best way to understand exactly what the examiners are looking for is to read their reports on past exams. Past papers are available to members only for all our qualifications. Simply select the month and year you want, then download a selection of past papers, specimen answers and examiner’s reports for each subject.
To view past papers and senior examiner reports, simply visit the "Learning Zone".
Exam timetables
Here you’ll find details of all the dates and times of your exams.
Revision days and workshops
For that extra bit of revision, just to make sure, here you’ll find the latest updates of revision workshops for each extra session.
Recommended reading
This section provides the recommended reading lists for each of our qualifications.
Marketing Resources
Here you will find a wide variety of cutting edge research papers, market reports and case studies. Our agenda papers and Marketing Trend Surveys will help you get to grips with the latest thinking on hot marketing topics and our easy-to-read, downloadable documents mean you will have the full facts at your fingertips on everything from brand management to marketing law.