Studying resources

Learning Zone

The Learning Zone portal offers a complete support service to our studying members, providing marketing tools, past exam papers and case studies.

Qualifications and exam information. Here you’ll find all the forms and information you need to register for your assignments; as well as important exam and assignment information, including tips on revision and receiving your results.

Past papers

Practice makes perfect, and the best way to understand exactly what the examiners are looking for is to read their reports on past exams. Past papers are available to members only for all our qualifications. Simply select the month and year you want, then download a selection of past papers, specimen answers and examiner’s reports for each subject.

To view past papers and senior examiner reports, simply log in and select the "Learning Zone - resources" link from the member only box.

Study guides

These guides are packed with information about your course, from the syllabus and reading lists, to exam timetables and entry deadlines, to hints and tips on effective study. These guides are available from the “CIM students” section of the Learning Zone, and you’ll receive a hard copy when you sign up with The Chartered Institute of Marketing.

Exam timetables

Here you’ll find details of all the dates and times of your exams.

Revision days and workshops

For that extra bit of revision, just to make sure, here you’ll find the latest updates of revision workshops for each extra session.

Recommended reading

This section provides the recommended reading lists for each of our qualifications.

Marketing Resources

Here you will find a wide variety of cutting edge research papers, market reports and case studies. Our agenda papers and Marketing Trend Surveys will help you get to grips with the latest thinking on hot marketing topics and our easy-to-read, downloadable documents mean you will have the full facts at your fingertips on everything from brand management to marketing law.