Digital Marketing courses

‘Online’ is no longer merely a marketing or sales channel but an integral part of a business. Marketers need to develop deep expertise to help their organisations understand the implications for their business strategy and operating model. Our courses are delivered by course directors who are both subject experts and have the latest practical industry experience.

Foundation courses

Introduction to Digital Marketing
Social Media Marketing
Social Media Marketing B2B
Social Media Marketing for the Public Sector and NFP
Email Marketing
Running Effective Digital Campaigns
Search Engine Marketing
Online PR and Reputation Management
Principles of Website Design
How to Write for the Web
Usability and User Experience
Mobile Marketing
Essentials of Podcasting and Blogging
Viral Marketing
Affiliate Marketing
Integrated Digital Marketing 
Managing Digital Teams
Digital Metrics and Analytics

Advanced level courses

Digital Marketing
Managing Digital Marketing
Advanced Social Media Marketing
Advanced SEM - Paid Search and Contexual Advertising
Advanced SEM - Organic Search Engine Optimisation
Advanced Email Marketing

Masterclass courses

Digital Marketing Masterclass

CIM's 'Top 5 Tips' videos

See our course directors in action. Watch our short (2 min) videos on the following topics and pick up some 'Top Tips' for yourself:

Using social media to improve search rankings
Building customer engagement using digital marketing
Social media brand monitoring

In the spotlight: Social media briefings - NEW! 

We have recently introduced a new series of highly practical sessions that focus specifically on a key marketing tool or channel.

Our next events are scheduled to run in Autumn 2010. More details to follow.