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Building successful digital marketing programmes
Now that 'online' is an integral part of a business, marketers need to develop deep expertise to help their organisations understand the implications for business strategy. Our courses are delivered by course directors who are both subject experts and have the latest practical industry experience.
Introduction to Digital Marketing Social Media Marketing Social Media Marketing B2B Social Media Marketing for the Public Sector and NFP Email Marketing DIY Digital Marketing Running Effective Digital Campaigns Search Engine Marketing Online PR and Reputation Management Transform Your Website Design Google Analytics Creating a Great Web Experience How to Write for the Web Mobile Marketing Viral Marketing and Social Media Affiliate Marketing Integrated Digital Marketing Managing Digital Teams Digital Metrics and Analytics
Digital Marketing Managing Digital Marketing Advanced Social Media Marketing Advanced SEM - Paid Search Advertising Advanced SEM - Organic Search Engine Optimisation Advanced Email Marketing Managing the Risks of Social Networks Marketing Through a Digital Lens
Digital Marketing Masterclass
See our course directors in action. Watch our short (2 min) videos on the following topics and pick up some 'Top Tips' for yourself:
Using social media to improve search rankings Building customer engagement using digital marketing Social media brand monitoring
Keep up to date with the latest on digital. Attend our briefing session: 'What's new in Digital Marketing' on 9 February 2012 in central London. Find out more about this event.
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