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Digital Marketing courses

Building successful digital marketing programmes

Now that 'online' is an integral part of a business, marketers need to develop deep expertise to help their organisations understand the implications for business strategy. Our courses are delivered by course directors who are both subject experts and have the latest practical industry experience.

Foundation courses

Introduction to Digital Marketing
Social Media Marketing
Social Media Marketing B2B
Social Media Marketing for the Public Sector and NFP
Email Marketing
DIY Digital Marketing 
Running Effective Digital Campaigns
Search Engine Marketing
Online PR and Reputation Management
Transform Your Website Design
Google Analytics
Creating a Great Web Experience
How to Write for the Web
Mobile Marketing
Viral Marketing and Social Media 
Affiliate Marketing
Integrated Digital Marketing 
Managing Digital Teams
Digital Metrics and Analytics

Advanced level courses

Digital Marketing
Managing Digital Marketing
Advanced Social Media Marketing
Advanced SEM - Paid Search Advertising
Advanced SEM - Organic Search Engine Optimisation
Advanced Email Marketing
Managing the Risks of Social Networks
Marketing Through a Digital Lens

Masterclass courses

Digital Marketing Masterclass

CIM's 'Top 5 Tips' videos

See our course directors in action. Watch our short (2 min) videos on the following topics and pick up some 'Top Tips' for yourself:

CIM video Using social media to improve search rankings
CIM video Building customer engagement using digital marketing
CIM video Social media brand monitoring

Digital briefing

Keep up to date with the latest on digital. Attend our briefing session: 'What's new in Digital Marketing' on 9 February 2012 in central London. Find out more about this event.

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Digital Marketing event