Essential Marketing courses
What marketing is, what it does and how you can use it to improve profits
The courses in this section are for anyone who wants to understand what marketing is, what it does and how it can make a major contribution to an organisation. Our programmes cover the key concepts in marketing and show how the latest tools and techniques can be used in practice to improve marketing effectiveness and organisational performance.
Foundation courses
Fundamentals of Marketing
Fundamentals of Marketing B2B
Fundamentals of Marketing for NFP and the Public Sector
PA’s Guide to Marketing
The Manager's Guide to Marketing
Marketing Bootcamp
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