Metrics courses

Measuring activities to boost performance

The need for greater measurement and accountability amongst marketing teams is well documented, and this has become even more critical as a result of recent economic times.

Our courses show delegates how to confidently undertake measurement and analysis – showing the link between investment (expenditure) and Marketing ROI (Return on Investment).

Foundation courses

Introduction to Marketing Metrics and ROI
Digital Metrics and Analytics
Brand Metrics

Advanced courses

Marketing Metrics in the NHS
Marketing Metrics – Measuring Marketing Performance

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