Strategy and Planning courses
Use tested tools and techniques to improve the effectiveness of your marketing
Strategy and strategic planning ranked in top three competencies identified by leaders as requiring future skills development*.
Business leaders are increasingly recognising the need for marketers to contribute to strategy development and adopt wider, cross functional roles within the organisation. A thorough understanding in strategic competence and planning is essential to complement specialist marketing skills.
Our courses address the specific challenges that marketers may face in developing and implementing strategies. Suitable for all levels, they contain the latest insight and techniques so you can build your knowledge and maximise opportunities for your organisation.
* Source: 2009 Global benchmarking study by The Chartered Institute of Marketing and Accenture
Foundation courses
Principles of Marketing
Introduction to Marketing Planning
Fundamentals of Strategic Marketing
Introduction to Social Marketing
Foundations of Marketing Strategy
Market and Sales Forecasting
Advanced courses
Implementing Strategy
Turning Marketing Capability into Business Performance
Developing Compelling Customer Value Propositions
Principles of Marketing for the NHS
Powering Brands with Sustainability
Masterclass courses
Strategic Marketing Masterclass
Marketing Accountability
Strategic Sales Planning Masterclass
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