Digital Marketing Masterclass

Strategy, planning and process for creating world-class websites and digital campaigns

The purpose of this course

This course will empower delegates to drive their organisation’s digital marketing forwards, drawing from the most significant trends, digital marketing techniques and changes in online media consumption as well as buyer behaviour. You will be able to identify, prioritise, plan and manage digital marketing initiatives that will significantly improve user experiences and loyalty.

Who this course is for

Delegates are ambitious Marketing Directors and Senior Managers who have a good understanding of the business benefits of digital marketing, but feel frustrated by the lack of established processes and standards for managing the process. The course offers a great networking opportunity to meet and learn from other big players in the industry.

Benefits for your organisation

Companies on this course are leading the curve or ready to catch up aggressively. It will be the catalyst for significant improvements and will present a new mindset, which is crucial for winning in the highly competitive market place.

Benefits for you as an individual

Online marketing is one of most ambiguous and complicated roles a marketer can be faced with. This course will cover the process, planning and reveal the intangible ‘magic’ that makes the difference between an online brand and an online superbrand.

You will learn how to

• Change mindsets to compete online
• Manage the process internally
• Brief and control agencies
• Manage digital marketing initiatives
• Launch initiatives tactical campaigns
• Deliver quality experiences leading to increased loyalty

Course content

• Understanding the online customer – advanced audience profiling, user scenarios, segmentation
• Benchmarking against competitors
• Strategy development
• Identification of key areas for improvement
• Best-in-class case studies on e-commerce, websites, social media, email marketing and search
• Evaluation, testing and improvement methodologies and tools
• Emerging technologies and trends

To take away from the course

• A new highly effective digital methodology
• A set of templates to manage the process
• A firsthand account of successes and failures of blue-chip brands across all digital marketing channels

Meet the trainer

Your course director, Lars Hemming Jorgensen, has controlled countless high profile and extremely successful digital branding and ecommerce projects for dynamic companies such as Agent Provocateur, Bang & Olufsen, Deloitte, Harrods, Lexus, MTV and Johnson & Johnson.

Professional Standards

CIM’s Professional Marketing Standards have been developed through extensive research with employers and leading academics. All of our marketing qualifications and training courses are based on this framework ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance.