Corporate Social 
Responsibility

Overview

This course shows how corporate social responsibility can deliver a strategic role in your organisation through assessing market trends, developing strong stakeholder relations and encouraging business innovation. This is illustrated through case studies and practical exercises that will enable you to review current workplace approaches, and develop a CSR strategy that strengthens business performance, brand reputation and staff engagement.

Benefits to you and your organisation

As corporate social responsibility continues to develop a firm presence in boardroom decision-making, your learning will help you to positively contribute to the strategic development of your organisation. Marketers are well positioned to take a leading role - you will learn techniques to design a CSR strategy and stakeholder relationships.

Building social and environmental performance into an organisation's core strategy, and developing proactive stakeholder relations improve brand value and innovation opportunity, as well as minimising risk. Understanding how to respond to social and environmental trends, and how to prioritise and communicate with  your stakeholders are key success factors. 

Who this course is for

This course requires no prior knowledge, and will benefit marketers in product/service strategy, branding and PR  communications. Whether you are in business, public or voluntary sector, it provides an appreciation of the strategic role that CSR can play in your organisation's development. This course will also benefit those involved in improving the culture and staff development within an organisation.

What you will learn

• How corporate social responsibility (CSR) can contribute strategically to an organisation's performance and innovation.
• CR techniques, processes and tools.
• The importance of managing stakeholder relationships and how to prioritise them.
• Measuring and reporting CSR performance.

Course content

• What is corporate social responsibility (CSR)?
• CR models and frameworks.
• Essentials in CR:
  - Drivers and benefits.
  - The importance of stakeholders.
  - Aligning CSR to business strategy.
• Measurement and reporting on CSR.

Learning approach

The course approach is a mix of presentation, discussion and practical exercises to maximise learning. Case studies are used extensively to illustrate the key learning points from the day.