Introduction to Public Relations
A comprehensive insight into the key elements of PR
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Duration:
1 day
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Level:
Foundation
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Code:
0650
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CPD:
7 hours
Prices exc. VAT*:
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Price:
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£ 550.00
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Member price:
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£ 495.00
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Or call us on +44(0)1628 427200
Select a date and venue
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Start Date
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End Date
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Venue
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If no dates are displayed, contact us on +44(0)1628 427200.
*Price includes tuition, course materials, lunch and refreshments.
Overview
This one day workshop will introduce you to the fundamentals of PR, including dealing with the media, writing press releases and developing and implementing a strategic PR campaign from scratch.
Benefits to you and your organisation
You will develop an understanding of the theory and practice of PR: more focused planning, successful evaluation of PR campaigns, stronger writing skills and a knowledge of how the media operates.
The organisation will benefit from better-planned, more strategic PR campaigns with real commercial benefits. Understanding how to take control of the media agenda will mean positive messages are consistently delivered to stakeholders via the media. Running effective in-house PR activities will create and sustain your corporate reputation.
Who this course is for
The programme is especially suitable for anyone who is becoming involved with PR for the first time. Graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.
What you will learn
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Understand the relationship between PR and marketing.
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The elements of a PR plan - either for a project or for a longer campaign.
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Evaluate PR success.
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Understand how traditional and digital media work.
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Identify opportunities to place stories in the media.
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Write a press release.
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Deal with incoming media enquiries.
Course content
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The principles – what is PR, its labels, power and its position in the organisation.
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Planning PR strategies and programmes.
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Creative PR techniques that meet your objectives.
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The media opportunities.
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Relationships with journalists and bloggers.
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Press releases and written communication.
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Evaluating the effectiveness of PR.
Learning approach
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Interactive approach to learning, full of breakout exercises and examples.
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Tailored to delegates’ individual business challenges and scenarios.
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Critique of real life press releases and collateral.
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Case studies of successful PR campaigns.
Bring this course in-house
To bring this course in-house please call us on +44(0)1628 427250 or enquire.