Social Media Marketing

Overview

Your products, services and brands are being discussed right now on the web, and this is influencing customer perception and action. This course will give you a complete guide to your options for using social media to naturally interact with your audience to better understand and positively influence them, and manage negative comments. The course also fully considers your options of techniques, tools and suppliers. 

Benefits to you and your organisation

This course will get you up-to-speed with the latest tools and techniques in social media marketing and ensure you have the confidence to both use and experiment within this increasingly important marketing channel.

This course will help you develop a plan, prioritise your different options, and measure the effectiveness of your activities.

Who this course is for

The course is for those who need to know more about social media and social networking so they can assess its relevance, plan an approach or implement social media. It is best suited to individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills. The course covers elements of strategy and planning, alongside management and execution so is suitable across a wide range of job role from senior to junior.

What you will learn

• Distinguish between different forms of social media marketing activity.
• Assess the value of a social network to your business.
• Review where your brand and products are being discussed.
• Measure the effectiveness of social network marketing and e-PR.
• Select the best tool for monitoring social networks.
• Select agencies for engaging in social networking on your behalf.
• Develop policies for employee participation in social networks for marketing purposes.
• Build social media and networking into a campaign.
• Develop a plan to prioritise and implement different forms of social media marketing.
• Evaluate approaches for integrating social media into your own site.
• Create your own social networks, blogs, etc using free and paid systems.
• Manage a crisis (blogstorm).

Course content

• The main challenges to marketing.
• Using a framework for planning social media marketing.
• Review of your options for your representation, participation and engagement of different forms of social media.
• Overview of the social networking tools.
• Rich media networks (YouTube, Flickr).
• Niche networks.
• Social bookmarking (Delicious, Digg).
• How to write the perfect Tweet.
• Utilising the best of the free web.
• Creating linkbait content.
• Geolocation based social marketing.
• Widgets and gadgets.
• Using social media in different market sectors.
• Reputation management.
• When it is right to host your own social network tool.
• Developing a strategy and implementation plan.

Learning approach

An interactive workshop that combines whole group discussion with pair and group work. Case studies are analysed, and exercises are used to apply the learning to your own company.