Creating a Great Web Experience

Overview

This course will show you how to apply usability best practice, interpret your analytics and implement techniques to get more from your website and landing pages.

Benefits to you and your organisation

You will leave with a practical knowledge of usability, analysis of website analytics, page optimisation and user experience testing. You will learn about the latest tools and techniques available and develop a set of skills that can be applied to website and digital marketing campaigns to improve performance.

Organisations will benefit from improved user experience leading to improved brand perception and online conversion rates. Organisations will also see the knock-on impact of improving return from other digital marketing techniques such as social media and email marketing. The course also gives guidance in the legal requirements of accessibility and best practice.

Who this course is for

Anyone with responsibility for their organisation's website, digital marketing campaigns or brand online.

What you will learn

• Understand usability best practice.
• Work within the legal frameworks for accessibility.
• See the advantages of standards compliance.
• Install, analyse and interpret website analytics.
• Use advanced analytics techniques for user journey analysis.
• Use the latest tools and techniques to analyse and improve the performance of your site.
• Test and improve landing pages.
• Get more form your website and improve the user's experience.

Course content

• User experience in perspective.
• User requirements.
• Usability best practice and testing.
• Speed testing.
• Accessibility and standards compliance.
• Understanding analytics.
• Advanced analytics techniques.
• Landing page optimisation.
• Planning your improvement campaigns.

Learning approach

Covering best practice and using case studies and exercises throughout, the course offers a practical guide to the core techniques. Online tools and reference materials are highlighted so that the material covered can be put into practice immediately upon return to the office.