Social Media Marketing for the Public Sector and NFP

Overview

This course will give you a complete guide to your options for using social media in the public and not for profit sectors. It will show you how to naturally interact with your audience to better understand and positively influence them. The course also fully considers your options of techniques, tools and suppliers.

Benefits to you and your organisation

This course will get you up-to-speed with the latest in social media and will explain which matter and which are over-hyped as a marketing tool. It will also help you to  develop a plan, prioritising your different options and reviewing agency and toolkit suppliers to help with implementation. Favourable comments and reviews positively influence attitudes, awareness and preferences. By understanding techniques to influence audiences you can drive people to contact you or engage with your content offline or online.

Who this course is for

The course is for marketers who work in the public sector or the not for profit sector who need to know more about social media and social networking so they can assess its relevance, plan an approach or implement a social media programme.

What you will learn

• Distinguish between different forms of social networking activity.
• Assess the value of a social network to your organisation.
• Assess which are most appropriate for the public and not for profit sectors.
• Review where your services are being discussed.
• Build social media and networking into a campaign.
• Develop a plan to prioritise and implement different forms of social media marketing.
• Evaluate approaches for integrating social media into your own marketing.
• Manage a crisis.

Course content

• Review of different forms of social media and your options for your representation, participation and engagement (Facebook, twitter).
• Rich media networks (YouTube). 
• Social bookmarking (Delicious).
• Blogging.
• Influencing bloggers and communities.
  Creating link bait content.
• Reputation management - tools, measures and techniques.
• Developing a social network strategy and implementation plan.

Learning approach

• Highly participative.
• Sharing best practices.
• Day is divided into learning modules.
• Each module follows show, discuss, exercise format.