Social Media Marketing B2B

Overview

B2B marketing is changing. New media and technologies are now an essential part of the B2B marketing mix. The digital landscape is now a thriving, social environment with a growing number of techniques that businesses are starting to exploit. Learn how to use social media to engage with business customers in this social sphere to generate new leads, build relationships and enhance customer service. 

Benefits to you and your organisation

Get up to speed with the latest in social media and select tools relevant to your organisation rather than following the crowd. You will learn to evaluate and prioritise your options, know which social media tools matter and how to use them, develop your online plan and get your business ahead online.

Gathering customer views and market research, gaining favourable comments and testimonials, reaching new markets and generating qualified sales leads are just some of the ways businesses use social media to gain advantage.

Who this course is for

This course is for marketers, digital marketing practitioners, sales and new business specialists who work in B2B marketing, who need to know more about social media.

What you will learn

• Assess and understand how social media is affecting B2B marketing.
• Distinguish between different forms of social media activity.
• Review and assess the value of social tools to your business.
• Develop a planning framework to implement different forms of social media marketing.
• Understand the principal techniques, outcomes and advantages of social media.
• Consider content aggregation and sharing across the digital ecosystem.
• Consider policies for employee participation in social marketing.
• Build social media and networking into your campaign.
• Evaluate approaches for integrating social media into your own site.
• Create your own social networks, blogs, etc. using free and paid systems.
• Assess and select the best tool for monitoring social networks.

Course content

• B2B marketing then and now – how our business environment has evolved.
• Different forms of B2B social media and how to leverage them.
• Developing and executing a social media plan.
• B2B social networks (Twitter, LinkedIn, Plaxo, Ecademy).
• How social networks develop, evolve and grow.
  Social bookmarking (Delicious, Digg).
• Blogs, wikis, podcasts and feeds.
• Influencing bloggers and communities.
• Widgets and gadgets – what they are and how to apply them.
• Reputation management - tools, measures and techniques for monitoring your reach and perception.
• Bringing your campaign together.

Learning approach

The instructor takes a modular approach to the day. Each topic area is presented covering good theoretical practice, highlighted with examples, followed by short group exercises. Discussion and debate is encouraged with delegates asked to provide examples from within their own organisations.