Advanced Email Marketing

Overview

Email marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to issues like spam, changes in how we use email and the fast changing digital environment.
This course offers an advanced and practical guide to getting the most from email campaigns using the latest techniques and tools.

Benefits to you and your organisation

You will leave with knowledge of the latest tools, testing techniques and reporting methodologies to improve results in every aspect of your campaign, from data collection and sign up, to analytics analysis and reporting.

Organisations will benefit from acquiring knowledge of industry best practice, using the latest email marketing tools and delivering highly effective reporting that increases open rates, click through rates and essentially the bottom line.

Who this course is for

Marketers looking to improve the results of their email marketing by going beyond the basics.

What you will learn

• Plan and execute effective email campaigns from initial concept to analysis.
• Identify the most suitable email marketing tools for your campaign.
• Integrate your email campaigns with your other marketing activities.
• Use social media and email marketing for better results.
• Interpret your analytics to improve your campaigns.
• Use A/B and multi-variance testing to improve your emails.
• Optimise and improve your landing pages.
• Segment your data for better response rates.
• Understand the legal and best practice frameworks for email marketing.

Course content

• Email marketing in perspective.
• The latest email marketing tools.
• Data collection for email marketing.
• CRM integration.
• Email and social media.
• Segmentation for better results.
• Version testing.
• Landing page optimisation.
• Analytics and email marketing.

Learning approach

Covering best practice and using case studies and exercises throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be put into practice immediately upon return to the office.