Fundamentals of Project Management

Overview

An essential foundation for anyone new to project management. With a focus on the steps required to scope, plan, implement and evaluate marketing projects, it provides the grounding required to deliver on time and within budget. We also consider the ‘human factor’, encouraging the project manager to manage the process of gaining cooperation and mutual accountability within the project team.

Benefits to you and your organisation

You will understand the key stages of project management and your responsibilities to both stakeholders and your team. You will gain confidence in the process to deliver projects on time and within budget. You will understand how to unite your team and work together to perform efficiently and cost-effectively.

For the organisation this means better project control and delivery, and confident marketers who take the inevitable challenges of project management in their stride.

Who this course is for

This workshop provides the perfect introduction to project management for marketers and those who operate in other areas of their organisation. It is therefore suitable for anyone who is new to marketing or project management and would like some formal training to help build skills and confidence.

What you will learn

• Understand what it really means to be a project manager and why it is an essential skill for the ambitious marketer.
• Understand how personal efficiency is a big contributory factor to successful project management.
• Scope a project and set realistic objectives while managing stakeholder expectations.
• Plan a project and prioritise all the tasks within the plan.
• Implement the project plan and organise your team to work to deadlines.
• Work with the team to get the best out of people so that they understand the role they are playing and the accountability they have to the team.
• Understand why evaluation is so important.

Course content

• What is a project?
  - Skills needed to be a great project manager.
• The Project Management Cycle:
  Stage 1 Briefing and scoping.
  - The essentials of a good brief.
  - Setting the scope for the project and managing expectations of what the project can achieve.
  Stage 2 Planning the project.
  - Breaking projects down into key work stages and actions.
  - Agreeing the plan.
  - Budgeting.
  - Contingency planning and risk management.
  Stage 3 Implementation.
  - Monitoring tools to ensure good communication.
  Stage 4 Evaluation.
  - How successful the project implementation and outcome has been.

Learning approach

There is lots of discussion and exercises to ensure that the project management theory we cover can be translated for the real world and the delegates own work situation.