The Confident Creative Copywriter

Super-charge your creative copywriting skills

The purpose of this course

You already have the basics, but how can you make your brand even more distinctive? Easy - just come along to this excellent course and set yourself apart from the copywriting crowd.

Who this course is for

Practitioners and managers who need to write advertising copy or assess the work of others. It is expected that you will already have some experience of writing or have taken our 'Principles of Great Copywriting' course. (Please note this course does not cover PR writing. If this is required, you are recommended to attend either ‘How to Write Copy for PR’ or ‘Writing Successful Newsletters and Press Releases’ events.)

Benefits for your organisation

Professional and stylish writing can make an enormous difference to customer perceptions and, ultimately, the bottom line. Concentrating on creative brand awareness advertising, this course lifts your key writers onto a new level of imaginative writing.

Benefits for you as an individual

You will explore some of the more advanced press, television and radio advertising techniques used by writers in communicating with their audience, getting ample time to practice your skills.

Additionally the course is ideal if you work with a creative agency, as it helps gauge the effectiveness of creative work and improve creative thinking tactics.

You will learn how to

• Pinpoint your target audience more precisely
• Brainstorm creative ideas with confidence
• Establish an increased empathy with readers
• Think more creatively
• Structure your writing more effectively
• Relate your new-found writing skills to different media

Course content

• Perfecting the brief
• Brainstorming
• Advertising psychology
• Brands and copywriting
• The ’ABCD’ principle of copywriting
• More ambitious copy techniques
• Punctuation and grammar
• Case studies and writing practice
• The future of copywriting
• Practice makes perfect

To take away from the course

Course handouts.

Professional Standards

CIM’s Professional Marketing Standards have been developed through extensive research with employers and leading academics. All of our marketing qualifications and training courses are based on this framework ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance.