Transform your Website Design

Overview

You deserve a brilliantly designed website that reaches the top of search engine rankings. You need know how to get the most from your web design team. This workshop cuts through the jargon to concentrate on ensuring that your websites meet your full communication objectives. The course offers a thorough grounding on all marketing aspects of website design that meets both corporate and user demands.

Benefits to you and your organisation

From planning to reviewing sites, this course helps you work more effectively with internal or external web designers. You will understand how to produce outstanding sites that reflect your marketing aims. This includes how to build the backbone of your ideal site, deal with web design agencies, choose appropriate graphics, get your site Web 2.0 ready, ensure a design brief is clear and useful and even how to test your site for accessibility.

Who this course is for

Anyone seeking a non-technical basic introduction to what constitutes good web design from a marketing perspective.

What you will learn

• Ensure your site reflects your marketing plans.
• Understand information architecture.
• Deal with content audits.
• Get to grips with jargon.
• Implement the principles of good design into your site.
• Understand disability web access issues.
• Brief designers.
• Optimise graphics.
• Deal with opportunities like pods, blogs and streaming video.
• Improve your search engine ranking.

Course content

• Defining web design.
• Understanding your audience.
• Paper vs automated planning.
• Information architecture.
• Content audits.
• Scanning and reading sites.
• Navigation.
• Graphics – fundamentals.
• Streaming media.
• Pods, blogs and keywords.
• Usability testing.

Learning approach

A combination of lecturing and hands-on exercises.