Online PR and Reputation Management
Managing your brand and communications online
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Duration:
1 day
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Level:
Foundation
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Code:
0951
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CPD:
7 hours
Prices exc. VAT*:
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Price:
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£ 550.00
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Member price:
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£ 495.00
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Or call us on +44(0)1628 427200
Select a date and venue
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Start Date
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End Date
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Venue
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If no dates are displayed, contact us on +44(0)1628 427200
*Price includes tuition, course materials, lunch and refreshments
Overview
Social media and digital marketing have completely changed how we engage with our audience. The use of Twitter, social networks and user reviews are just a few of the issues that have completely changed the PR and brand management landscape. This course will show you how to monitor, manage and engage with customers using these channels.
Benefits to you and your organisation
You will learn the practical ways in which online PR and social media can really work for you, and what you should avoid. You will understand how to follow industry guidelines and be given examples and tools to help you plan and implement future campaigns.
Organisations will benefit from a greater return from their online campaigns and be reassured they are following best practice and industry guidelines. They will be aware of where the brand is being discussed and what is being said, as well as how to respond to these communications.
Who this course is for
Marketers responsible for managing online PR and / or online branding will leave the course with practical knowledge that they can implement immediately.
What you will learn
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Plan and execute online PR campaigns from start to finish (including analysis).
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Identify online opportunities and threats.
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Understand and use web 2.0 and social media.
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Identify how and where to monitor your brand online.
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Deal with online PR disasters and know how to avoid them in the first place.
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Identify and engage with online audiences.
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Follow industry guidelines and best practice.
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Use the tools and sources of information for developing successful campaigns.
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Understand the latest trends and areas to watch.
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Use metrics to analyse campaigns and report on quality.
Course content
Learning approach
Covering best practice and using case studies and exercises throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be put into practice immediately upon return to the office.
Bring this course in-house
To bring this course in-house please call us on +44(0)1628 427250 or enquire.