Viral Marketing and Social Media

Overview

This outstanding viral marketing workshop helps you position your brand to boost reputation and sales. You will learn how to communicate effectively with the key people who really count to your organisation. By understanding how to integrate viral campaigns, you can enhance profits whilst demonstrating true kinship with your employees, customers and partners – even during tough economic times.

Benefits to you and your organisation

This is an excellent opportunity to learn how to flex the muscles of one of the world's oldest forms of marketing – 'word of mouth' with the latest innovations from the world of Web 2.0. You'll learn how to plan your viral campaign, enhance your online marketing, devise a powerful guerilla-marketing project and so boost your marcoms strategies.

This event demystifies viral marketing in all its forms. It will help you deploy a truly effective and practical through-the-line marketing strategy that actively supports your entire public relations and corporate social responsibility campaigns.

Who this course is for

Anyone with either a foundation understanding of social media and Web 2.0 communications or who wishes to be introduced to this important communications platform.

What you will learn

• Plan and implement a successful word of mouth campaign.
• Devise a guerilla marketing campaign.
• Improve brand perception.
• Profit from blogs and wikis.
• Use viral marketing and social media to explain difficult or sensitive issues to your customers.
• Leverage YouTube, Digg and other social network channels.

Course content

• Introduction to viral marketing.
• The power of word of mouth marketing.
• Social Media – what is and how it can work for you.
• Understanding the psychology of today's social market.
• Establishing your viral and social media brand.
• Guerilla marketing techniques.
• Ambient Marketing techniques.
• Introducing the process, tools and frameworks.
• Benchmarks – the core components of good social marketing.
• Develop your strategy using core tools.
• How to measure your performance.
• Overview of strengths and weaknesses of social marketing.

Learning approach

A combination of lecturing and hands-on experience.