Principles of Great Copywriting
Learn to write compelling copy and target your audience effectively
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Duration:
1 day
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Level:
Foundation
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Code:
1201
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CPD:
7 hours
Prices exc. VAT*:
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Price:
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£ 550.00
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Member price:
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£ 495.00
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Or call us on +44(0)1628 427200
Select a date and venue
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Start Date
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End Date
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Venue
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06/08/2012
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06/08/2012
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Reading
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If no dates are displayed, contact us on +44(0)1628 427200.
*Price includes tuition, course materials, lunch and refreshments.
Overview
Principles of Great Copywriting will build your confidence and give you solid, practical skills that you can apply in your working environment. Not only does this popular workshop provide you with a strong grasp of the fundamentals of copywriting for marketing communications, it also challenges you to think more deeply about the aspirations and interests of your audience.
Benefits to you and your organisation
You will come away with a better understanding of the techniques used by professional copywriters to inform and persuade their readers. Through a number of practical exercises, you will develop skills that can easily be applied back at the office.
Effective copy can play an important role in shaping perceptions about products, services and brands. Your organisation will be able to create more effective marketing communications across different media and critically appraise work produced by agencies.
Who this course is for
This course is ideal for marketers and communications professionals at all levels who are expected to write as part of their role. It may also be valuable if you are working with agencies and asked to evaluate creative work. The workshop is focused on marketing communications and is not designed for people writing formal reports, tenders or technical documentation.
What you will learn
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Essential principles of good copywriting and advice on style.
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Tips and techniques for headline writing.
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Best practice for combining words and images.
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How to tailor your copy for specific target audiences.
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The challenges and opportunities presented by different media.
Course content
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Fundamentals of good copy.
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Structure and logical flow.
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Use of plain English.
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Changing tone of voice to accommodate reader.
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Writing effective headlines.
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Combining words and images.
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Adapting copy to different environments.
Learning approach
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Practical exercises in pairs and small groups, with constructive critique and commentary.
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Whole-group discussion and formal tuition.
Bring this course in-house
To bring this course in-house please call us on +44(0)1628 427250 or enquire.