How to Write Successful Newsletters and Press Releases

Overview

This highly enjoyable, insightful workshop is essential for anyone who needs to write compelling and newsworthy press releases or engaging employee newsletters. The 'how' techniques are taught within a strategic framework so that delegates understand why the tools they are using are important to their employer's goals, whether in the private, public or voluntary sector.

Benefits to you and your organisation

People are busy – learn how to make them sit up and take notice. People are selfish – learn how to show them 'What's In It For Them.' Feel more confident that you can produce engaging and concise 'right first time' copy, even when up against tight deadlines or challenging topics.

Your employer will feel confident that you now have the thinking and writing skills to convey compelling key messages to both internal and external audiences. This will help make you a key player in your organisation's commercial success, increasing your brand's influence and contributing to competitive edge.

Who this course is for

This introductory course is ideal for up and coming marketing professionals whose responsibilities include PR writing and internal communications.

What you will learn

• The six fundamentals of all good writing.
• Gaining a deeper insight into your audience(s).
• Why companies need good PR.
• What journalists expect from press releases.
• Planning and writing persuasive press releases.
• Top tips for newsletter contents and design.
• How to do great interviews that provide powerful stories.

Course content

• Analysis of good and bad writing.
• Planning content that engages audiences.
• Basics of media relations.
• Analysis of difference between successful and ineffective press releases.
• Writing exercise.
• Successful press release checklist.
• The psychology of persuasion.
• Comparison of employee newsletters.
• Interviewing techniques.

Learning approach

• Very hands-on.
• Practical exercises to discover best practice.
• Several opportunities to write and learn from peer and tutor feedback.