Affiliate Marketing

Overview

A rapidly expanding web-based marketing practice using one site to drive traffic to another, affiliate marketing is one of the most lucrative ways to boost your web sales, generate leads and improve online brand reach. This one-day workshop looks at this fascinating practice in detail, offers a step-by-step guide to developing a successful strategy and illustrates how to promote your programme.

Benefits to you and your organisation

A rapidly expanding web-based marketing practice using one site to drive traffic to another, affiliate marketing is one of the most lucrative ways to boost your web sales, generate leads and improve online brand reach. This one-day workshop looks at this fascinating practice in detail, offers a step-by-step guide to developing a successful strategy and illustrates how to promote your programme.

Who this course is for

This workshop is ideal for sales and marketing practitioners, e-marketers, e-commerce professionals and digital consultants.  It provides additional scope for online marketing efforts and helps consolidate online marketing plans. Online creative partners and agencies will also benefit from this growing web practice.

What you will learn

• Define and discuss the main elements of affiliate marketing.
• Understand tracking and how affiliate programmes function.
• Build and implement an affiliate marketing strategy.
• Recognise and identify affiliate marketing opportunities.
• Pick the right affiliate partners and networks.
• Select better online partnership deals.
• Market and promote your affiliate programme.
• Work more efficiently with online communities.
• Earn greater commission from notable affiliate programmes.
• Build powerful online networks.

Course content

• Introduction to affiliate marketing and its role in business.
• The mechanics of affiliate marketing programmes.
• The role of the 'merchant' and the role of the 'affiliate'.
• Getting started: hosting an affiliate programme and creating a network.
• Promoting the affiliate programme and joining networks.
• Become an affiliate of others.
• Understand keyword optimisation and SEO techniques.
• Write and edit powerful web sales copy.
• Analyse web performance.
• Work with online communities.
• Build your online network and boost your online brand.

Learning approach

The instructor takes a modular approach to the day. Each topic area is presented covering good theoretical practice, highlighted with examples, followed by short group exercises. Discussion and debate is encouraged with delegates asked to provide examples from within their own organisations.