Essentials of Podcasting and Blogging
Creating dialogue with your market
From planning your podcast to evaluating tools for recording, implementing and broadcasting a powerful podcasting e-campaign; you’ll explore vital tips and creative techniques to ensure your social network creative campaign harnesses the full potential of the latest cutting-edge technology used by leading brands.
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Course code
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1236
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Duration
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1 day
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Format
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Workshop
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Price
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£ 499.00 (ex VAT)
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Member price
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£ 449.10 (ex VAT)
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CPD hours
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7
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Level
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Foundation
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Price includes refreshments, lunch and course materials
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Start Date
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End Date
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Venue
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There are no courses currently scheduled.
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The purpose of this course
Learn how to write and deliver the perfect blog and podcast to encourage audiences to respond to your message and spread your brand virally throughout the web.
Who this course is for
This event is perfect for any marketing professional looking to gain a comprehensive grounding in podcasting and blogging.
Benefits for your organisation
Keeping abreast of new and emergent communications tools is essential for marketing and communications practitioners. This highly creative workshop is designed to give your team the knowledge and basic understanding they need to integrate blogs, podcasting (and video-casting) into your media-neutral social network campaigns.
Benefits for you as an individual
Turn your communications programmes into sound ideas that fully realise your brand vision.
You will learn how to
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Extend traditional e-commerce marketing plans
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Deepen the reach of your direct marketing campaigns
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Appreciate the potential of new global broadcasting creative channels
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Develop content for Podcasts (including video-casts) and blogs
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Exploit new technologies to enhance the delivery of your brand message
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Start your own pod or blogging community
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Stream-cast – beyond blogging
Course content
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Understanding the need for Pods and Blogs
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Getting to grips with technology
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Planning your podcasts
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Writing your podcasts
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Planning your blogs
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Writing your blogs
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Delivering your communications to the heart of your audience
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Social network Guerrilla Marketing
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Publishing your own blog
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Exercise
To take away from the course
Course handouts
Professional Standards
CIM’s Professional Marketing Standards have been developed through extensive research with employers and leading academics. All of our marketing qualifications and training courses are based on this framework ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance.