Pricing
| Virtual: | £525.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Book now to kickstart your learning in 2024.
Need some help making your choice? Email us at training@cim.co.uk or call us on +44 (0)1628 427360.
Virtual
Overview
The cross-functional role of the product manager is increasingly complex. Overseeing the entire lifecycle of a product or a suite of products within a business, requires product managers to play a crucial role in stakeholder management, ensuring that the product meets both business goals and customer requirements while staying competitive in the market. On this course, we show you how to apply best strategic practice, develop tailored product plans for your product portfolio, and manage key aspects of the product marketing mix. We introduce you to new tools and techniques, provide you with product marketing guides and templates, and present examples of how the content is applied in practice in successful B2B organisations.
Who should attend?
This course is tailored for B2B product managers and marketing executives seeking to develop their strategic product planning skills.
Learning outcomes
- Develop strategic B2B product marketing plans
- Utilise market insights to justify your strategies
- Set objectives grounded in market understanding
- Design effective 'Go to Market' strategies
- Identify and engage key stakeholders
- Construct a clear B2B product marketing mix
- Tailor strategies for individual products
- Establish a pricing strategy for your products
- Create targeted marketing communications briefs
Course Director
Cole Hanrahan
Cole is a leading expert in product management and has developed and mentored product management teams for major global organisations for many years. He has enabled clients to achieve very substantial improvements leading to increased profits and higher market share. His approach is to bring real examples to show how the topics covered on his courses have worked successfully in practice. This empowers attendees to create workable improvements that can be applied successfully when they take the learning back to their real work environment.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
