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Digital Marketing

A complete guide to digital marketing best practice, techniques and tools

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This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately upon your return to the office.

Benefits to you and your company

Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.

Who should attend?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as an digital marketing specialist or a marketer.

What you’ll learn

• Create and/or improve a programme for measuring and improving digital media effectiveness.
• Audit current approaches and identify areas for improving performance.
• Search engine optimisation (SEO).
• Pay Per Click marketing including Google AdWords.
• Social media including Facebook, Twitter, Instagram,etc.
• Partner marketing including affiliate marketing .
• Online advertising including ad networks and behavioural targeting.
• E-mail marketing including deliverability.
• Site content and copy.
• Digital marketing strategy and planning.

Course content

Delivery style

Course director

Daniel Rowles has been working in digital marketing for the past 15 years, with extensive experience working both client side and within the agency environment, helping to plan and implement digital marketing strategies.

He is also the voice of the Digital Marketing Podcast, a worldwide Top Ten business podcast in iTunes, Managing Director of and a lecturer at Imperial College and Cranfield School of Management.

Need to train a team?

All our courses can be delivered in-house to teams of people (5+). call us on +44(0)1628 427250 or enquire to find out more.

Professional Marketing Standards


3 days


Digital Capability





21 hours



Member residential:




Member non-residential:


*Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses. Please note the residential option is available on Moor Hall courses only, for other venues you will need to arrange your own accommodation.

Contact us today

or call us on +44(0)1628 427200