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Digital Marketing

A complete guide to digital marketing best practice, techniques and tools

Select a date and venue

Start Date

End Date

Venue

21/05/2014

23/05/2014

03/06/2014

05/06/2014

10/06/2014

12/06/2014

18/06/2014

20/06/2014

If no dates are displayed, contact us on +44(0)1628 427200

Overview

This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands on knowledge that they can implement immediately upon return to the office.

Benefits to you and your company

Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.

Who should attend?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

Learning outcomes

  • Create and / or improve a programme for measuring and improving digital media effectiveness.
  • Audit current approaches and identify areas for improving performance.
  • Search engine optimisation (SEO), pay per click (PPC) marketing including Google AdWords.
  • Social media including Facebook, Twitter, blogging, etc.
  • Partner marketing including affiliate marketing and link-building.
  • Online advertising including ad networks and behavioural targeting.
  • Email marketing including deliverability.
  • Site content and copy.
  • Digital Marketing Strategy and Planning.

Course content

  • Digital Marketing in perspective
  • Search Engine Marketing.
    - SEO.
    - PPC.
  • Email Marketing.
  • Affiliate Marketing.
  • Social Media, Online PR and Reputation Management.
  • Online Advertising.
  • Analytics.
  • Digital Marketing next steps and creating a strategy. 

Delivery style

Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.

Duration:

3 days

Level:

Advanced

Code:

0066

CPD:

21 hours

Residential:

£1975*

Member residential:

£1777*

Non-residential:

£1775*

Member non-residential:

£1597*

*Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses. Please note the residential option is available on Moor Hall courses only, for other venues you will need to arrange your own accommodation.

Enquiries

Speak to a training advisor
+44(0)1628 427200
Enquire now

Course director

Daniel Rowles on Digital Marketing

Daniel Rowles

Need to train a team?

All our courses can be delivered in-house to teams of people (5+). Call us on +44(0)1628 427250 or enquire to find out more.