The Chartered Institute of Marketing Benevolent Fund (CIMBF) offers support and advice to CIM members (past and present) and their dependants when misfortune befalls them. This support, encouragement and advice may be in collaboration with others such as the Citizens Advice Bureau or SSAFA and generally is intended for:

  • The relief of immediate hardship.
  • To help provide a significant enhancement to the quality of life.
  • To help with an enhancement to health.
  • To enable the continuation of independent living.
  • To assist in decreasing future living costs.
  • To contribute to a safer lifestyle.
  • To provide relief in an emergency situation.
  • To enable the applicant to continue to work.

This list is not intended to be exhaustive.

The Trustees work on a one-to-one basis with applicants, keeping in touch to ensure that any support provided has fulfilled its intended purpose.

For those considering applying for support we would suggest first looking at the Guidance Notes for Applicants, along with the FAQ section which can be found on this page.

The Fund receives donations from individuals, CIM fundraising events and the CIM itself. It is continuously in need of additional funds to enable it to continue providing the support that makes so much difference to the lives of those it helps. To make a donation or to include the Fund in a Will please contact the Benevolent Fund Secretary.

The misfortune that visits some of our professional colleagues is often quite harrowing. The personal circumstances of every individual applicant are kept strictly confidential and all data provided is handled in accordance with the Data Protection Act 2018. To ensure confidentiality, each applicant is referred to by a case number.


The Chartered Institute of Marketing Benevolent Fund (CIMBF) was established in 1921 as an independent Charitable Trust. In 1964 a Trust Deed was created when the Institute of Marketing and Sales Management appointed four Trustees to be responsible for the monies and securities transferred by the Institute into the newly formed Benevolent Fund. Its purpose was set out quite clearly to help in the relief of poverty and the advancement of education. Today, the CIMBF is managed by six Trustees spread throughout the UK who oversee its affairs and operations.

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Frequently Asked Questions

Can I get funding to meet the costs of a study course and expenses in attending it?

No. The Benevolent Fund does not meet this kind of expense. There are specialist agencies providing bursaries for study purposes, more suited to this type of need. However, in certain circumstances, a contribution to such costs might be made where they form a part of a wider support package provided to an applicant.

I have recently lost my job and am having trouble keeping up with payments on my credit cards. Will the Benevolent Fund pay something towards these costs?

What would usually happen in such circumstances is that one of the Trustees would offer to assist with debt management advice, possibly in conjunction with the CAB. Advice and support in re-entering the workplace would also be offered. In extreme cases where, for example, a member was about to be evicted from their home and had taken all other possible and reasonable steps to ease their predicament, the Benevolent Fund might offer emergency support in the form of a loan or grant to help a member through a crisis. It will be appreciated that were the Fund to assist all applicants seeking debt reduction, then the Fund would be out of funds in a very short period of time.

Guidance notes for applicants

If you feel that you or a member of your family may be eligible for help or support from the CIMMBF the first step is to contact the Benevolent Fund Secretary either by letter, email or telephone – to let us know about your circumstances.

Applicants should normally be in receipt of all the State benefits to which they are entitled, and should have expended any savings which might disqualify them from such benefits.

In most cases the Secretary will be able to tell you if your needs fall within the criteria for assistance. In less straightforward cases a discussion with the Trustees may be required.

The next step is for the applicant to complete an Application Form setting out the specific nature of the request and providing personal and financial information.

Applicants are usually visited by a Trustee who will help the applicant finalise the application and guide him/her as to how best to proceed. Our Trustees are all experienced senior marketers, with many years’ service in the profession, chosen for their interpersonal skills and pastoral and family values.

Applications are referred to all the Trustees who jointly consider each application. This process can be done quite quickly and is normally completed within one to two weeks. For emergencies there are processes to reach a decision within a shorter time period.

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