*Cancelled* Introduction to the concepts of marketing

February 22, 2017

1:45 PM - Hitchin

* This event has been cancelled*

This short course is intended for people working in medical sales considering a move into marketing, or people recently appointed to marketing assistant/ product manager roles in the medical device or pharmaceutical industries. It is assumed that delegates do not have any marketing qualifications.

We will cover the difference between strategic marketing and marketing communications as well as an introduction to some of the models required to create a marketing plan.

At the end of the course, delegates should have an overview of marketing and the information necessary to help them decide if the profession is for them. If they have already started a marketing career, it should help them structure their work and consider what further training or qualifications are appropriate.

CPD category: Insights
CPD duration: 3 hours

Registration and networking is from 13:45, the session starts at 14:00 and finishes at 17:00. If you are non-EU resident please call the Network Support team to make your booking.