Being brave with marketing

February 08, 2017

6:30 PM - Buckingham

It is not business as usual. The digital world is changing the relationship consumers have with information and the way they buy. Consequently, marketing and communications has to make some fundamental transformations to be effective in this evolving business environment.

In this talk Grant Leboff explains some of the essential advancements marketers need to consider, in order that their marketing is compelling and delivers the required results.

Grant Leboff is one of the U.K's leading sales and marketing experts.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September of this year. This follows the success of Leboff’s previous titles.

‘Stickier Marketing’ (2014) went straight to #1 in the Amazon sales and marketing chart, and was in the top 10 overall business chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 business books, and #1 in the sales and marketing bestsellers chart.

A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving world wide web. He continually challenges sales and marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as working as a non-executive director, he now has a number of other business interests.

CPD category: Digital integration
Duration: 1.5 hours

Registration and networking is from 18:30; the event starts at 19:00 and finishes at 20:30. If you are non-EU resident, please contact the Network Support team to make your booking.